Simon Bruenner has designed interactive elements for the´micoach´product launch. Through these elements, the complex abilities of the´micoach´system are demonstrated to the potential customer in a playful, interactive and surprising manner. Guided by light and voice the costumer walks through a trail and learns every function of the product. neuesLicht has created interactive modules as well as further showcases on the modular booth system. The booth toured Europe and will be on show again.